Getting in a spin over 3D headshots and wondering who benefits most from the revolutions?
Giving it some: CCP 360 states its case
Last week, Casting Call Pro made a big, slightly breathless, announcement to its members – perhaps you got the email – about a “radical” new development. One it is trailing in various ad banners and emails as a “revolution,” both “the future of online casting“, and that will also “change the future of online casting“.
Momentous stuff, eh?! Well, the product in question is ‘Headshot 360’ a 3D headshot, so let’s forgive a little enthusiasm in the sales pitch – more on the sales bit below – because that is genuinely pretty cool.
An actual 3D headshot! Proper, bona fide, living-in-the-future cool! “Look Hubbards, the back of my head! Say, when is the next Bourne Casting?!”
Casting Software Stagnation Set Aside
Joking aside, as a former actor, current photographer and a longtime (often frustrated) observer on the casting tech area, it’s very good to see one of the main casting software providers exploring new possibilities.
Given that Spotlight STILL doesn’t work properly on an iPad or tablet (come on guys, it’s 2015, where do all those subs go and why can’t I zoom in on a photo?), any advance at all should be encouraged, especially one that is aimed at helping actors give a more accurate self-preview to employers and casting professionals.
Quite whether all the photographers who pay to advertise to CCP’s members on its websites would agree with CCP’s announcement in the advertising copy that, “headshots are… one dimensional” is questionable.
For a start, to be precise they are two-dimensional (do check your copy, CCP marketers!), and secondly, most professional portraitists would argue that a well-lit portrait contains subtlety, nuance, and a sense of facial topography through careful use of light and shade.
3D in 2D, if you will.
That aside, the ability in a 360 Shot to scroll around 360 degrees of an actor’s visage in the horizontal, including the full-gamut of profiles and straight on looks, is a new tool and can’t fail to be of some use in the casting process, so you can see why CCP is keen to offer it to members.
A Totally New Dimension?
But is this tech as groundbreaking as trailled? Well, check one out here, but perhaps not.